MyCharityConnects is an initiatve of


On June 6 and 7 in Toronto, CanadaHelps hosted the 2011 MyCharityConnects Conference. Over 200 charities and non-profits from across Canada gathered at the MaRS Centre for the premier  social media and online fundraising learning opportunity of the year. The two days were packed with relevant, practical and thought-provoking information about what works online for non-profits ... and what doesn't. Attendees learned about social media platforms, trends in technology, mobile giving, community building, online fundraising and video, movement marketing, and much more! The conference was by the sector for the sector; it was just the attendees and the experts, including the charities that have done it right.


Amy Sample Ward - Technology and Community: Strategic Options for Building Movements
Lee Rose - #FAIL: Biggest Online Mistakes and How to Avoid Them
Amy Sample Ward - Social Media Success in 30 Minutes Per Day
Claire Kerr - Oops! You Raised Awareness Without Raising Money (Whatcha gonna do about it?)
Darrell MacMullin & Jolie McMillian - Mobile for Nonprofits: The Future of Josh Muirhead - Online Storytelling: The World is Yours With a Story
Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps
Sheetal Persaud & Matt Barr - Reaching the Next Generation of Supporters Through Integrated Branding Programs
Celina Agaton - Moving Pictures: How to Engage Communities with Film and Video
Amanda Grainger-Munday - Looking Up: Life's Better in the Cloud
Jane Zhang - Technology Tools and Trends: How to Make Them Work For You
Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
Laurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
Jay Goldman - Measuring your Social Media Success Making
Heather Morrison - Making Twitter Your Best Friend: Twitter Strategies Exposed
Todd Minerson - Case Study: White Ribbon Campaign - Turning Online Interest Into Offline Action to End Violence Against Women
Katya Andresen - The Happy Circle and the Sea Monkey – The Truth About Why People Give and What It Means For You
Christy Heenan - Fantastic Facebook Pages
Peter Flaschner - Bridging the Online/Offline Gap: How to Build, Engage, and Activate your Community
Dave Fleet - Making the Most of Social Media Trends in 2011
Sara Falconer - Case Study: How World Wildlife Fund-Canada is Taking Its Online Communities to the Next Level
Bob Nunn - Finding Followers: Successful SEO Strategies
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Lisa Kember - The Power of Email Marketing: A Blueprint for Using Email to Build Your Organization
Mark Farmer - Google Analytics: Business Intelligence for Nonprofits
Lorrainen Fleck - An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Media Policies
Sean Moffitt - Wikibrands, WikiCharities: Reinventing Your Cause in a Donor and Fan-Driven Marketplace